diff --git a/fusee/build_package3.py b/fusee/build_package3.py
index e196c2e7b..eb09ac459 100644
--- a/fusee/build_package3.py
+++ b/fusee/build_package3.py
@@ -164,7 +164,7 @@ def main(argc, argv):
     mesosphere   = read_file(os.path.join(ams_dir, 'mesosphere/mesosphere%s.bin' % target))
     all_kips     = get_kips(ams_dir)
     tsec_keygen  = read_file(os.path.join(ams_dir, 'fusee/program/tsec_keygen/tsec_keygen.bin'))
-    splash_bin   = read_file(os.path.join(ams_dir, 'fusee/program/splash_screen/splash_screen.bin'))
+    splash_bin   = read_file(os.path.join(ams_dir, 'img/splash.bin'))
     assert len(splash_bin) == 0x3C0000
     with open(os.path.join(ams_dir, 'fusee/package3%s' % target), 'wb') as f:
         # Write header
diff --git a/fusee/program/splash_screen/splash_screen.bmp b/fusee/program/splash_screen/splash_screen.bmp
deleted file mode 100644
index 3fe43bd90..000000000
Binary files a/fusee/program/splash_screen/splash_screen.bmp and /dev/null differ
diff --git a/fusee/program/splash_screen/splash_screen.bin b/img/splash.bin
similarity index 100%
rename from fusee/program/splash_screen/splash_screen.bin
rename to img/splash.bin
diff --git a/utilities/insert_splash_screen.py b/utilities/insert_splash_screen.py
new file mode 100644
index 000000000..99b4ef9a2
--- /dev/null
+++ b/utilities/insert_splash_screen.py
@@ -0,0 +1,44 @@
+from PIL import Image
+import sys, os
+from struct import pack as pk
+
+SPLASH_SCREEN_WIDTH  = 1280
+SPLASH_SCREEN_HEIGHT = 720
+
+SPLASH_SCREEN_STRIDE = 768
+
+def convert_image(image_fn):
+    splash = Image.open(image_fn, 'r')
+    w, h = splash.size
+    if w == 1280 and h == 720:
+        splash = splash.transpose(Image.ROTATE_90)
+        w, h = splash.size
+    assert w == 720
+    assert h == 1280
+    splash = splash.convert('RGBA')
+    splash_bin = b''
+    for row in range(SPLASH_SCREEN_WIDTH):
+        for col in range(SPLASH_SCREEN_HEIGHT):
+            r, g, b, a = splash.getpixel((col, row))
+            splash_bin += pk('<BBBB', b, g, r, a)
+        splash_bin += b'\x00' * ((SPLASH_SCREEN_STRIDE - SPLASH_SCREEN_HEIGHT) * 4)
+    return splash_bin
+
+def main(argc, argv):
+    if argc != 3:
+        print('Usage: %s image package3' % argv[0])
+        return 1
+    with open(argv[2], 'rb') as f:
+        package3 = f.read()
+    assert package3[:4] == b'PK31'
+    assert len(package3) == 0x800000
+    splash_bin = convert_image(argv[1])
+    assert len(splash_bin) == 0x3C0000
+    with open(argv[2], 'wb') as f:
+        f.write(package3[:0x400000])
+        f.write(splash_bin)
+        f.write(package3[0x7C0000:])
+    return 0
+
+if __name__ == '__main__':
+    sys.exit(main(len(sys.argv), sys.argv))
\ No newline at end of file